This statistic shows data on the most common sources for finding new media content among consumers worldwide as of October 2017, broken down by age group. During the survey, 69 percent of Gen Xers stated that a friend's recommendation was their most common source for finding new media content.
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Most common sources for finding new media content among consumers worldwide as of October 2017, by age group
* Respondents were surveyed in United States, Canada, France, Germany, the
Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
Millennials and Generation Z (born 1981-1999): 1,090
Generation X (born 1965-1980): 962
Traditionalists and baby boomers (born 1920-1964): 1,028
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Salesforce Research. (January 16, 2018). Most common sources for finding new media content among consumers worldwide as of October 2017, by age group [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/803380/common-sources-new-media-content-worldwide-age-group/
Salesforce Research. "Most common sources for finding new media content among consumers worldwide as of October 2017, by age group." Chart. January 16, 2018. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/803380/common-sources-new-media-content-worldwide-age-group/
Salesforce Research. (2018). Most common sources for finding new media content among consumers worldwide as of October 2017, by age group. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/803380/common-sources-new-media-content-worldwide-age-group/
Salesforce Research. "Most Common Sources for Finding New Media Content among Consumers Worldwide as of October 2017, by Age Group." Statista, Statista Inc., 16 Jan 2018, https://www.statista.com/statistics/803380/common-sources-new-media-content-worldwide-age-group/
Salesforce Research, Most common sources for finding new media content among consumers worldwide as of October 2017, by age group Statista, https://www.statista.com/statistics/803380/common-sources-new-media-content-worldwide-age-group/ (last visited June 26, 2025)
Most common sources for finding new media content among consumers worldwide as of October 2017, by age group [Graph], Salesforce Research, January 16, 2018. [Online]. Available: https://www.statista.com/statistics/803380/common-sources-new-media-content-worldwide-age-group/
