This statistic shows data on the average price consumers are willing to pay extra to access selected media content worldwide as of October 2017, broken down by age group. During the survey, Baby Boomers stated that they were willing to pay an average price of 23 U.S. dollars in addition to standard subscription fees for a season of live coverage of their favorite sports teams or events.
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Average price consumers are willing to pay extra to access selected media content worldwide as of October 2017, by age group
(in U.S. dollars)
among media consumers willing to pay for each product or service, in addition to standard subscription fees.
Method of interview
Online survey
Supplementary notes
* Respondents were surveyed in United States, Canada, France, Germany, the
Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
Millennials and Generation Z (born 1981-1999): 1,090
Generation X (born 1965-1980): 962
Traditionalists and baby boomers (born 1920-1964): 1,028
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Salesforce Research. (January 16, 2018). Average price consumers are willing to pay extra to access selected media content worldwide as of October 2017, by age group (in U.S. dollars) [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/804345/price-pay-media-content-worldwide-by-age-group/
Salesforce Research. "Average price consumers are willing to pay extra to access selected media content worldwide as of October 2017, by age group (in U.S. dollars)." Chart. January 16, 2018. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/804345/price-pay-media-content-worldwide-by-age-group/
Salesforce Research. (2018). Average price consumers are willing to pay extra to access selected media content worldwide as of October 2017, by age group (in U.S. dollars). Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/804345/price-pay-media-content-worldwide-by-age-group/
Salesforce Research. "Average Price Consumers Are Willing to Pay Extra to Access Selected Media Content Worldwide as of October 2017, by Age Group (in U.S. Dollars)." Statista, Statista Inc., 16 Jan 2018, https://www.statista.com/statistics/804345/price-pay-media-content-worldwide-by-age-group/
Salesforce Research, Average price consumers are willing to pay extra to access selected media content worldwide as of October 2017, by age group (in U.S. dollars) Statista, https://www.statista.com/statistics/804345/price-pay-media-content-worldwide-by-age-group/ (last visited June 29, 2025)
Average price consumers are willing to pay extra to access selected media content worldwide as of October 2017, by age group (in U.S. dollars) [Graph], Salesforce Research, January 16, 2018. [Online]. Available: https://www.statista.com/statistics/804345/price-pay-media-content-worldwide-by-age-group/
