In the fourth quarter of 2020, Facebook status posts had the highest engagement rate in New Zealand, with an average engagement rate of around two percent. Whereas, link posts only had an engagement rate of 0.06 percent.
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Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type
Engagement rates compare the number of people who interacted with a post to the total number of unique users to whom that post was served, regardless of whether those users were fans of the page that time.
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We Are Social, & Hootsuite. (February 8, 2021). Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/804735/engagement-rates-of-facebook-posts-new-zealand/
We Are Social, und Hootsuite. "Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type." Chart. February 8, 2021. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/804735/engagement-rates-of-facebook-posts-new-zealand/
We Are Social, Hootsuite. (2021). Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type. Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/804735/engagement-rates-of-facebook-posts-new-zealand/
We Are Social, and Hootsuite. "Average Facebook Post Engagement Rates in New Zealand in 4th Quarter 2020, by Post Type." Statista, Statista Inc., 8 Feb 2021, https://www.statista.com/statistics/804735/engagement-rates-of-facebook-posts-new-zealand/
We Are Social & Hootsuite, Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type Statista, https://www.statista.com/statistics/804735/engagement-rates-of-facebook-posts-new-zealand/ (last visited June 27, 2025)
Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type [Graph], We Are Social, & Hootsuite, February 8, 2021. [Online]. Available: https://www.statista.com/statistics/804735/engagement-rates-of-facebook-posts-new-zealand/
