Facebook post engagement rates in New Zealand Q4 2020, by post type

Published by
Christopher Hughes
,
Jan 3, 2023
In the fourth quarter of 2020, Facebook status posts had the highest engagement rate in New Zealand, with an average engagement rate of around two percent. Whereas, link posts only had an engagement rate of 0.06 percent.

Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type

CharacteristicAverage engagement rate
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Statistic: Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type

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Release date

February 2021

Region

New Zealand

Survey time period

Q4 2020

Supplementary notes

Engagement rates compare the number of people who interacted with a post to the total number of unique users to whom that post was served, regardless of whether those users were fans of the page that time.

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