According to a 2022 survey, ** percent of online shoppers in the U.S. shop in bracketing all the time. Another ** percent reported occasionally buying multiple versions of an item to try them on and returning the ones they didn't like or didn't fit. Meanwhile, ** percent said they do not engage in this practice, and another ** percent stated doing so when sizing was unclear.
consumers returned at least one online purchase in the last 6 months
Supplementary notes
Bracketing is defined as buying multiple versions of an item, trying on at home and returning those that don't fit.
Percentage points exceeding 100 percent are probably due to rounding.
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Narvar. (October 31, 2022). Frequency of bracketing among online shoppers in the United States in 2022 [Graph]. In Statista. Retrieved July 14, 2025, from https://www.statista.com/statistics/806141/reverse-logistics-bracketing-united-states-frequency/
Narvar. "Frequency of bracketing among online shoppers in the United States in 2022." Chart. October 31, 2022. Statista. Accessed July 14, 2025. https://www.statista.com/statistics/806141/reverse-logistics-bracketing-united-states-frequency/
Narvar. (2022). Frequency of bracketing among online shoppers in the United States in 2022. Statista. Statista Inc.. Accessed: July 14, 2025. https://www.statista.com/statistics/806141/reverse-logistics-bracketing-united-states-frequency/
Narvar. "Frequency of Bracketing among Online Shoppers in The United States in 2022." Statista, Statista Inc., 31 Oct 2022, https://www.statista.com/statistics/806141/reverse-logistics-bracketing-united-states-frequency/
Narvar, Frequency of bracketing among online shoppers in the United States in 2022 Statista, https://www.statista.com/statistics/806141/reverse-logistics-bracketing-united-states-frequency/ (last visited July 14, 2025)
Frequency of bracketing among online shoppers in the United States in 2022 [Graph], Narvar, October 31, 2022. [Online]. Available: https://www.statista.com/statistics/806141/reverse-logistics-bracketing-united-states-frequency/