Leading apps accessed after shopping online in the U.S. 2017

Most common apps accessed after shopping device sessions in the United States as of December 2017

CharacteristicShare of total sessions
Google search 6.9%
Amazon 5.9%
Facebook 4.5%
Gmail 2.5%
eBay 2.1%
Yahoo! Mail 1.6%
Microsoft Outlook 1.6%
SMS Messaging 1.6%
Bing 1.6%
YouTube 1.2%
Walmart 1.2%
PayPal 0.9%
Target 0.6%
Created with Highcharts 7.2.2Share of total sessions6.9%6.9%5.9%5.9%4.5%4.5%2.5%2.5%2.1%2.1%1.6%1.6%1.6%1.6%1.6%1.6%1.6%1.6%1.2%1.2%1.2%1.2%0.9%0.9%0.6%0.6%0.6%0.6%0.5%0.5%0.5%0.5%0.5%0.5%0.5%0.5%0.4%0.4%0.4%0.4%Google searchAmazonFacebookGmaileBayYahoo! MailMicrosoft OutlookSMS MessagingBingYouTubeWalmartPayPalTargetMSNEbatesYahoo! SearchGoogle HangoutsFacebook MessengerMailInstagram
0%0.5%1%1.5%2%2.5%3%3.5%4%4.5%5%5.5%6%6.5%7%7.5%8%
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Source

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Release date

February 2018

Region

United States

Survey time period

December 2017

Age group

18 years and older

Supplementary notes

Online shopping defined as any engagement with a property or platform included in the e-commerce category, such as a website or app.

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Statistics on " Mobile app usage "

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