This statistic shows the share of marketers using age data for content personalization in the United States as of September 2017, by channel. According to the findings, 66 percent of responding marketers personalized their e-mail content by age, compared to 38 percent who used consumer age data to personalize social media content.
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Share of marketers using age data for content personalization in the United States as of September 2017, by channel
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L&P Marketing. (January 18, 2018). Share of marketers using age data for content personalization in the United States as of September 2017, by channel [Graph]. In Statista. Retrieved June 15, 2025, from https://www.statista.com/statistics/810634/marketing-personalization-age-data-channel/
L&P Marketing. "Share of marketers using age data for content personalization in the United States as of September 2017, by channel ." Chart. January 18, 2018. Statista. Accessed June 15, 2025. https://www.statista.com/statistics/810634/marketing-personalization-age-data-channel/
L&P Marketing. (2018). Share of marketers using age data for content personalization in the United States as of September 2017, by channel . Statista. Statista Inc.. Accessed: June 15, 2025. https://www.statista.com/statistics/810634/marketing-personalization-age-data-channel/
L&P Marketing. "Share of Marketers Using Age Data for Content Personalization in The United States as of September 2017, by Channel ." Statista, Statista Inc., 18 Jan 2018, https://www.statista.com/statistics/810634/marketing-personalization-age-data-channel/
L&P Marketing, Share of marketers using age data for content personalization in the United States as of September 2017, by channel Statista, https://www.statista.com/statistics/810634/marketing-personalization-age-data-channel/ (last visited June 15, 2025)
Share of marketers using age data for content personalization in the United States as of September 2017, by channel [Graph], L&P Marketing, January 18, 2018. [Online]. Available: https://www.statista.com/statistics/810634/marketing-personalization-age-data-channel/
