The advertising spending of company-operated Domino's Pizza stores in the United States amounted to 33.4 million U.S. dollars during the 2024 financial year. The restaurant chain's ad spending peaked in 2018 at 43.4 million.
Advertising spending of Domino's Pizza in the United States from 2009 to 2024
(in million U.S. dollars)
fiscal year ends on the Sunday closest to December 31.*
Supplementary notes
* Advertising expense relates primarily to company-owned stores. Fiscal years typically contain 52 weeks but an additional reporting week is added every five or six years. Fiscal years 2009, 2015, and 2020 consisted of 53 weeks.
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U.S. Securities and Exchange Commission. (February 24, 2025). Advertising spending of Domino's Pizza in the United States from 2009 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/814055/domino-s-pizza-ad-spend/
U.S. Securities and Exchange Commission. "Advertising spending of Domino's Pizza in the United States from 2009 to 2024 (in million U.S. dollars)." Chart. February 24, 2025. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/814055/domino-s-pizza-ad-spend/
U.S. Securities and Exchange Commission. (2025). Advertising spending of Domino's Pizza in the United States from 2009 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/814055/domino-s-pizza-ad-spend/
U.S. Securities and Exchange Commission. "Advertising Spending of Domino's Pizza in The United States from 2009 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 24 Feb 2025, https://www.statista.com/statistics/814055/domino-s-pizza-ad-spend/
U.S. Securities and Exchange Commission, Advertising spending of Domino's Pizza in the United States from 2009 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/814055/domino-s-pizza-ad-spend/ (last visited June 06, 2025)
Advertising spending of Domino's Pizza in the United States from 2009 to 2024 (in million U.S. dollars) [Graph], U.S. Securities and Exchange Commission, February 24, 2025. [Online]. Available: https://www.statista.com/statistics/814055/domino-s-pizza-ad-spend/
