In 2024, Mattel's Fisher-Price brand generated gross sales amounting to about 421 million U.S. dollars in North America specifically. Fisher-Price is an American company that produces educational toys for children and infants. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.
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Gross sales of Mattel's Fisher-Price brand in North America from 2022 to 2024
(in million U.S. dollars)
Note from the source: "Beginning in the first quarter of 2024, the Fisher-Price power brand was revised to exclude Baby Gear and Imaginext products. Prior period amounts have been reclassified to conform to the current presentation."
Figures prior to 2023 were taken from previous editions of the publication and may not reflect this change.
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Mattel. (February 26, 2025). Gross sales of Mattel's Fisher-Price brand in North America from 2022 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 13, 2025, from https://www.statista.com/statistics/814846/gross-sales-of-mattel-s-fisher-price-brands-north-america/
Mattel. "Gross sales of Mattel's Fisher-Price brand in North America from 2022 to 2024 (in million U.S. dollars)." Chart. February 26, 2025. Statista. Accessed June 13, 2025. https://www.statista.com/statistics/814846/gross-sales-of-mattel-s-fisher-price-brands-north-america/
Mattel. (2025). Gross sales of Mattel's Fisher-Price brand in North America from 2022 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 13, 2025. https://www.statista.com/statistics/814846/gross-sales-of-mattel-s-fisher-price-brands-north-america/
Mattel. "Gross Sales of Mattel's Fisher-price Brand in North America from 2022 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Feb 2025, https://www.statista.com/statistics/814846/gross-sales-of-mattel-s-fisher-price-brands-north-america/
Mattel, Gross sales of Mattel's Fisher-Price brand in North America from 2022 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/814846/gross-sales-of-mattel-s-fisher-price-brands-north-america/ (last visited June 13, 2025)
Gross sales of Mattel's Fisher-Price brand in North America from 2022 to 2024 (in million U.S. dollars) [Graph], Mattel, February 26, 2025. [Online]. Available: https://www.statista.com/statistics/814846/gross-sales-of-mattel-s-fisher-price-brands-north-america/
