This graph displays the results of a survey on the most popular media activities carried out on a regular basis among consumers in the United States as of January 2018, broken down by gender. During the survey, ** percent of female respondents stated that they watched shows/episodes on a regular basis.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (February 27, 2018). Most popular media activities carried out on a regular basis among consumers in the United States as of January 2018, by gender [Graph]. In Statista. Retrieved July 14, 2025, from https://www.statista.com/statistics/816398/popular-media-activities-conduced-regularly-us-by-gender/
IAB (U.S.). "Most popular media activities carried out on a regular basis among consumers in the United States as of January 2018, by gender ." Chart. February 27, 2018. Statista. Accessed July 14, 2025. https://www.statista.com/statistics/816398/popular-media-activities-conduced-regularly-us-by-gender/
IAB (U.S.). (2018). Most popular media activities carried out on a regular basis among consumers in the United States as of January 2018, by gender . Statista. Statista Inc.. Accessed: July 14, 2025. https://www.statista.com/statistics/816398/popular-media-activities-conduced-regularly-us-by-gender/
IAB (U.S.). "Most Popular Media Activities Carried out on a Regular Basis among Consumers in The United States as of January 2018, by Gender ." Statista, Statista Inc., 27 Feb 2018, https://www.statista.com/statistics/816398/popular-media-activities-conduced-regularly-us-by-gender/
IAB (U.S.), Most popular media activities carried out on a regular basis among consumers in the United States as of January 2018, by gender Statista, https://www.statista.com/statistics/816398/popular-media-activities-conduced-regularly-us-by-gender/ (last visited July 14, 2025)
Most popular media activities carried out on a regular basis among consumers in the United States as of January 2018, by gender [Graph], IAB (U.S.), February 27, 2018. [Online]. Available: https://www.statista.com/statistics/816398/popular-media-activities-conduced-regularly-us-by-gender/