In 2022, TV advertising spending in Mexico amounted to roughly 34.8 billion Mexican pesos. Of the total spending, free TV accounted for 27.54 billion pesos, while ad expenditure on pay TV stood at 7.2 billion pesos.
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TV advertising expenditure in Mexico from 2017 to 2022, by type
(in billion Mexican pesos)
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IAB México, & Consejo de Investigación de Medios (México), & AMIPCI, & Alianza por el Valor Estratégico de las Marcas. (November 9, 2023). TV advertising expenditure in Mexico from 2017 to 2022, by type (in billion Mexican pesos) [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/821234/tv-advertising-expenditure-mexico-type/
IAB México, und Consejo de Investigación de Medios (México), und AMIPCI, und Alianza por el Valor Estratégico de las Marcas. "TV advertising expenditure in Mexico from 2017 to 2022, by type (in billion Mexican pesos)." Chart. November 9, 2023. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/821234/tv-advertising-expenditure-mexico-type/
IAB México, Consejo de Investigación de Medios (México), AMIPCI, Alianza por el Valor Estratégico de las Marcas. (2023). TV advertising expenditure in Mexico from 2017 to 2022, by type (in billion Mexican pesos). Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/821234/tv-advertising-expenditure-mexico-type/
IAB México, and Consejo de Investigación de Medios (México), and AMIPCI, and Alianza por el Valor Estratégico de las Marcas. "Tv Advertising Expenditure in Mexico from 2017 to 2022, by Type (in Billion Mexican Pesos)." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/821234/tv-advertising-expenditure-mexico-type/
IAB México & Consejo de Investigación de Medios (México) & AMIPCI & Alianza por el Valor Estratégico de las Marcas, TV advertising expenditure in Mexico from 2017 to 2022, by type (in billion Mexican pesos) Statista, https://www.statista.com/statistics/821234/tv-advertising-expenditure-mexico-type/ (last visited June 27, 2025)
TV advertising expenditure in Mexico from 2017 to 2022, by type (in billion Mexican pesos) [Graph], IAB México, & Consejo de Investigación de Medios (México), & AMIPCI, & Alianza por el Valor Estratégico de las Marcas, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/821234/tv-advertising-expenditure-mexico-type/
