Leading digital advertising concerns worldwide 2023

Published by Statista Research Department, Jun 23, 2025

During a 2023 survey carried out among advertisers at media agencies and brands, ** percent of respondents stated that brand safety and suitability was their leading concern when it came to digital advertising. Being able to reach target audiences effectively at scale ranked first, mentioned with ** percent of responding advertisers.

Log in or register to access precise data.

Leading concerns for digital advertising strategies worldwide as of May 2023

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2023

Region

Worldwide

Survey time period

as of May 2023

Special properties

among advertisers at media agencies and brands

Supplementary notes

The source does not provide information about the type of survey used or the number of respondents.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Third-party cookie deprecation "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Third-party cookie deprecation

Overview

5

Solutions

4

Impact

6

Spotlight: United Kingdom

6

Spotlight: United States

8

Further Content: You might find this interesting as well

Topics

Digital advertising worldwideInternet usage worldwideDigital retail media advertising worldwideAdvertising worldwideSocial media advertising and marketing worldwide
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.