Expected changes in marketing budgets over the following two years worldwide 2024

Published by
J. G. Navarro
,
Feb 7, 2025

During a survey conducted among marketers worldwide in September and October 2024, approximately 61 percent said they expected their organizations' marketing budgets to increase slightly or considerably over the following two years. Around 17 percent anticipated a decrease, while 22 percent thought the budgets would stay the same.

Expected changes in marketing budgets over the following two years according to marketers worldwide as of October 2024

CharacteristicShare of respondents
- -
- -
- -
- -
- -
Showing entries 1 to 5 (5 entries in total)
Statistic: Expected changes in marketing budgets over the following two years according to marketers worldwide as of October 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

December 2024

Region

Worldwide

Survey time period

September 6 to October 17, 2024

Number of respondents

813 respondents

Special properties

among agency, brand, and vendor marketers

Supplementary notes

The source does not specify the survey type.
The source adds that approximately 45 percent of respondents were based in the United Kingdom, 27 percent in North America, 14 percent in Europe outside of the UK, seven percent in the Asia-Pacific (APAC) region, five percent in the Middle East and Africa (MEA), and three percent in other regions.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Marketing worldwide "

Other statistics that may interest you Marketing worldwide

Overview

7

Marketing budgets

6

Doing business

3

Social media marketing

5

Content & data

5

Spotlight: artificial intelligence (AI) in global marketing

4

Further related statistics

6

Further Content: You might find this interesting as well

Statistics

Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.