In 2024, the retail sales revenue generated by online shopping during El Buen Fin in Mexico amounted to over 35 billion Mexican pesos. This represents the highest online sales value since the event was created in 2011.
Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2024
(in billion Mexican pesos)
*From this point on, the values are estimated based on the 2022 value and the growth rates provided by the source. An exponential development of the value was assumed.
El Buen Fin refers to an annual shopping event in Mexico held in November during the weekend before the Mexican Revolution holiday. To avoid crowds and prevent further COVID-19 contagions, the 2020 and 2021 editions of the event ran over an extended period. In 2024, El Buen Fin took place from the 15th to the 18th of November.
Values have been rounded.
Figures prior to 2024 were retrieved from previous publications.
As of 2019, data represents sales revenue generated on the last Friday of November prior to the Mexican Revolution holiday.
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Asociación Mexicana de Venta Online. (December 17, 2024). Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2024 (in billion Mexican pesos) [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/821893/online-shopping-sales-revenue-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2024 (in billion Mexican pesos)." Chart. December 17, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/821893/online-shopping-sales-revenue-buen-fin-mexico/
Asociación Mexicana de Venta Online. (2024). Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2024 (in billion Mexican pesos). Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/821893/online-shopping-sales-revenue-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Sales Revenue Generated by Online Shopping on El Buen Fin in Mexico from 2016 to 2024 (in Billion Mexican Pesos)." Statista, Statista Inc., 17 Dec 2024, https://www.statista.com/statistics/821893/online-shopping-sales-revenue-buen-fin-mexico/
Asociación Mexicana de Venta Online, Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2024 (in billion Mexican pesos) Statista, https://www.statista.com/statistics/821893/online-shopping-sales-revenue-buen-fin-mexico/ (last visited June 07, 2025)
Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2024 (in billion Mexican pesos) [Graph], Asociación Mexicana de Venta Online, December 17, 2024. [Online]. Available: https://www.statista.com/statistics/821893/online-shopping-sales-revenue-buen-fin-mexico/
