Share of consumers that rate selected product attributes as premium, by generation

Published by Statista Research Department, Dec 15, 2016
This statistic shows global millennial and baby boomer consumer attitudes towards features which make a product premium as of 2016. As of 2016, 61 percent of boomer respondents stated that if a product was made with high quality materials or ingredients they would class that product as being a premium product.

Millennial and baby boomer attitudes towards features which make a product premium worldwide as of 2016

CharacteristicMillennials (21-34)Boomers (50-64)
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Statistic: Millennial and baby boomer attitudes towards features which make a product premium worldwide as of 2016

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Release date

December 2016

Region

Worldwide

Survey time period

March 1 to 23, 2016

Number of respondents

30,000 respondents

Special properties

Respondents from across 63 countries

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