Leading iOS gaming app genres in the U.S. 2023-2024, by user retention

Published by
Jessica Clement,
May 21, 2025

The 30-day (D30) retention rate of mobile gaming users can vary greatly between different mobile gaming genres. Among iOS users in the United States in 2023 and 2024, ******games ranked first for user retention. In contrast, shooter, and action games all had a user retention of under ******percent past the 30-day mark.

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Leading iOS gaming app genres in the United States in 2023 and 2024, by D30 user retention

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Release date

March 2025

Region

United States

Survey time period

2023 and 2024

Special properties

30 day user retention average

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Statistics on " Mobile gaming market in the United States "

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Overview

6

Leading publishers

6

Leading apps

7

Leading genres

4

User retention

5

Further related statistics

2

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Statistics

Topics

Mobile gaming market in the United StatesVideo game industryMobile app usageMobile app monetizationOnline gaming
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