Advertising expenses through traditional media in Japan 2024, by industry

Published by Statista Research Department, Apr 15, 2025

The information and communications industry accounted for around 242.9 billion Japanese yen of the advertising expenditure through traditional media in Japan in 2024. Foodstuffs followed with ad expenses of around 216 billion yen. During that year, the total advertising expenditure through traditional media amounted to about 2.21 trillion Japanese yen.

Advertising expenditure through traditional media in Japan in 2024, by industry (in billion Japanese yen)

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Release date

February 2025

Region

Japan

Survey time period

2024

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media related spending

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025.

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