Distribution of ad expenses on traditional media Japan 2024, by industry

Published by Statista Research Department, Apr 15, 2025

The information and communications industry accounted for eleven percent of the advertising expenditure on traditional media in Japan in 2024. Foodstuffs followed with a share of 9.8 percent. During that year, the total advertising expenditure through traditional media amounted to about 2.21 trillion Japanese yen.

Share of advertising expenditure on traditional media in Japan in 2024, by industry

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Release date

February 2025

Region

Japan

Survey time period

2024

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media related spending

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025.

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