Magazine advertising expenses share Japan 2024, by industry

Published by Statista Research Department, Apr 14, 2025

The advertising expenses of the fashion and accessories industry accounted for 21.9 percent of the magazine advertising expenditure in Japan in 2024. The cosmetics and toiletries industry followed with a share of 10.3 percent. During that year, the magazine advertising expenditure stood at approximately 117.9 billion Japanese yen.

Distribution of magazine advertising expenditure in Japan in 2024, by industry

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Release date

February 2025

Region

Japan

Survey time period

2024

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025.

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