Ad expenses of the pharmaceuticals industry Japan 2015-2024

Published by Statista Research Department, Apr 14, 2025

The advertising expenses of the pharmaceutical and medical industry through traditional media in Japan amounted to about 134.4 billion Japanese yen in 2024. This represented an increase of around 1.8 billion yen compared to the previous year.

Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen)

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Release date

February 2025

Region

Japan

Survey time period

2015 to 2024

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media related spending

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025. 
Data prior to 2024 come from previous reporting.

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