BNPL's market share grew in Italy between 2019 and 2022, although it was not the most used payment method in e-commerce. Italy prefers to use wallets over other payment options for online shopping - including credit cards. This may have to do the popularity of domestic scheme Bancomat over Visa and MasterCard. The scheme also received official Apple Pay support in early 2022 - which may increase market share in the near future.
The source made multiple changes to its categories over time, see the "Details" tab for more information.
Supplementary notes
* In 2022, the source stated it merged the categories of "credit cards" together with "charge/deferred debit cards".
** The source created a new category in 2023 called A2A or account-to-account. It refers to these as electronic payments made between parties that circumvent card networks and that are embedded within apps and online services. The source lists Pix in Brazil, iDEAL in the Netherlands, and BLIK in Poland as its main examples. A2A includes - and does not solely consist of - the former categories of "bank transfers" and "direct debits". The figures have been taken from several publications.
***In 2024, the "debit card" and "prepaid card" categories were combined into a single category called "Debit and Prepaid Cards".
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Worldpay, & IMF, & World Bank, & McKinsey & Company, & GlobalData. (March 7, 2025). Market share of cash, credit cards, and other payment methods during online shopping in Italy from 2016 to 2024, with a forecast for 2030 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/828148/e-commerce-payment-methods-in-italy/
Worldpay, und IMF, und World Bank, und McKinsey & Company, und GlobalData. "Market share of cash, credit cards, and other payment methods during online shopping in Italy from 2016 to 2024, with a forecast for 2030." Chart. March 7, 2025. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/828148/e-commerce-payment-methods-in-italy/
Worldpay, IMF, World Bank, McKinsey & Company, GlobalData. (2025). Market share of cash, credit cards, and other payment methods during online shopping in Italy from 2016 to 2024, with a forecast for 2030. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/828148/e-commerce-payment-methods-in-italy/
Worldpay, and IMF, and World Bank, and McKinsey & Company, and GlobalData. "Market Share of Cash, Credit Cards, and Other Payment Methods during Online Shopping in Italy from 2016 to 2024, with a Forecast for 2030." Statista, Statista Inc., 7 Mar 2025, https://www.statista.com/statistics/828148/e-commerce-payment-methods-in-italy/
Worldpay & IMF & World Bank & McKinsey & Company & GlobalData, Market share of cash, credit cards, and other payment methods during online shopping in Italy from 2016 to 2024, with a forecast for 2030 Statista, https://www.statista.com/statistics/828148/e-commerce-payment-methods-in-italy/ (last visited June 06, 2025)
Market share of cash, credit cards, and other payment methods during online shopping in Italy from 2016 to 2024, with a forecast for 2030 [Graph], Worldpay, & IMF, & World Bank, & McKinsey & Company, & GlobalData, March 7, 2025. [Online]. Available: https://www.statista.com/statistics/828148/e-commerce-payment-methods-in-italy/
