Average CPC of Facebook advertising campaigns 2021, by objective

Published by Statista Research Department, Jan 10, 2023
According to the findings of a study, impressions was the most expensive campaign objective when it comes to Facebook advertising worldwide in the third quarter of 2021. At that time CPC for ads with this objective reached 1.85 U.S. dollars. Simultaneously link clicks was the cheapest objective, with CPC amounting to 21 cents in that quarter.

Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars)

CharacteristicQ1 2021Q2 2021Q3 2021
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Showing entries 1 to 5 (5 entries in total)
Statistic: Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars)

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Release date

December 2021

Region

Worldwide

Survey time period

Q1 to Q3 2021

Special properties

based on 636 million U.S. dollars in advertising spending

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Online advertising metricsDigital advertising in the U.S.Social media advertising and marketing worldwideDigital advertising formats in the U.S.Facebook advertising and marketing
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