This statistic presents the influence of in-store promotions on purchase decisions in the United States in 2017, by product category. According to the findings, 42.4 percent of surveyed respondents stated that in-store promotions had an influence on their decision making when purchasing grocery products, while 30.7 percent of respondents reported similarly in regards to apparel and clothing products.
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National Retail Federation. (November 9, 2017). Influence of in-store promotions on purchase decisions in the United States in 2017, by product category [Graph]. In Statista. Retrieved July 02, 2025, from https://www.statista.com/statistics/831355/influence-in-store-promotions-purchase-decisions-product-category/
National Retail Federation. "Influence of in-store promotions on purchase decisions in the United States in 2017, by product category." Chart. November 9, 2017. Statista. Accessed July 02, 2025. https://www.statista.com/statistics/831355/influence-in-store-promotions-purchase-decisions-product-category/
National Retail Federation. (2017). Influence of in-store promotions on purchase decisions in the United States in 2017, by product category. Statista. Statista Inc.. Accessed: July 02, 2025. https://www.statista.com/statistics/831355/influence-in-store-promotions-purchase-decisions-product-category/
National Retail Federation. "Influence of In-store Promotions on Purchase Decisions in The United States in 2017, by Product Category." Statista, Statista Inc., 9 Nov 2017, https://www.statista.com/statistics/831355/influence-in-store-promotions-purchase-decisions-product-category/
National Retail Federation, Influence of in-store promotions on purchase decisions in the United States in 2017, by product category Statista, https://www.statista.com/statistics/831355/influence-in-store-promotions-purchase-decisions-product-category/ (last visited July 02, 2025)
Influence of in-store promotions on purchase decisions in the United States in 2017, by product category [Graph], National Retail Federation, November 9, 2017. [Online]. Available: https://www.statista.com/statistics/831355/influence-in-store-promotions-purchase-decisions-product-category/
