This statistic presents the advertising spending in the sector of personal care and beauty in Brazil from 2016 to 2018. In 2018, approximately 12.3 billion Brazilian reals were spent in advertising in this sector, down from nearly 12.9 billion reals in the previous year.
Advertisement
Advertisement
Advertising spending in the personal care and beauty sector in Brazil from 2016 to 2018
(in billion Brazilian reals)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Ibope Media. (May 6, 2019). Advertising spending in the personal care and beauty sector in Brazil from 2016 to 2018 (in billion Brazilian reals) [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/831546/ad-spend-personal-care-beauty-brazil/
Kantar Ibope Media. "Advertising spending in the personal care and beauty sector in Brazil from 2016 to 2018 (in billion Brazilian reals)." Chart. May 6, 2019. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/831546/ad-spend-personal-care-beauty-brazil/
Kantar Ibope Media. (2019). Advertising spending in the personal care and beauty sector in Brazil from 2016 to 2018 (in billion Brazilian reals). Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/831546/ad-spend-personal-care-beauty-brazil/
Kantar Ibope Media. "Advertising Spending in The Personal Care and Beauty Sector in Brazil from 2016 to 2018 (in Billion Brazilian Reals)." Statista, Statista Inc., 6 May 2019, https://www.statista.com/statistics/831546/ad-spend-personal-care-beauty-brazil/
Kantar Ibope Media, Advertising spending in the personal care and beauty sector in Brazil from 2016 to 2018 (in billion Brazilian reals) Statista, https://www.statista.com/statistics/831546/ad-spend-personal-care-beauty-brazil/ (last visited July 06, 2025)
Advertising spending in the personal care and beauty sector in Brazil from 2016 to 2018 (in billion Brazilian reals) [Graph], Kantar Ibope Media, May 6, 2019. [Online]. Available: https://www.statista.com/statistics/831546/ad-spend-personal-care-beauty-brazil/