Grupo Boticário's marketing spending 2016-2023

Published by
J. G. Navarro,
Apr 29, 2024
In 2023, Cálamo Distribuidora de Produtos de Beleza S.A. spent approximately 14.42 million Brazilian reals on marketing, up from 10.15 million reals a year earlier – an annual increase of 42 percent. The company is headquartered in Londrina, Brazil, and is commercially known as Grupo Boticário.

Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals)

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Release date

March 2024

Region

Worldwide, Brazil

Survey time period

2016 to 2023

Special properties

consolidated figures

Supplementary notes

Data prior to 2022 was retrieved from earlier editions of the report.
Figures have been rounded.

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