This statistic shows the usage of social media among 15 to 25-year-olds in Sweden in 2017, by platform. According to the survey, Facebook was the most popular social media among millennials, with 88 percent of respondents using the platform. YouTube had the second highest share of users (79 percent), followed by Instagram (75 percent).
*The source adds the following information: "The respondents have been selected
from our Nordic, UK and US panels consisting of more than 1 million panelists
and weighed to achieve representativity on the more than 14.000 respondents
who completed the survey."
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AudienceProject. (August 22, 2017). What social media platforms do you use? [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/862277/usage-of-social-media-among-millennials-by-platform-sweden/
AudienceProject. "What social media platforms do you use?." Chart. August 22, 2017. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/862277/usage-of-social-media-among-millennials-by-platform-sweden/
AudienceProject. (2017). What social media platforms do you use?. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/862277/usage-of-social-media-among-millennials-by-platform-sweden/
AudienceProject. "What Social Media Platforms Do You Use?." Statista, Statista Inc., 22 Aug 2017, https://www.statista.com/statistics/862277/usage-of-social-media-among-millennials-by-platform-sweden/
AudienceProject, What social media platforms do you use? Statista, https://www.statista.com/statistics/862277/usage-of-social-media-among-millennials-by-platform-sweden/ (last visited June 05, 2025)
What social media platforms do you use? [Graph], AudienceProject, August 22, 2017. [Online]. Available: https://www.statista.com/statistics/862277/usage-of-social-media-among-millennials-by-platform-sweden/