Instagram: average branded IGC engagement rate 2017, by vertical

Published by
Stacy Jo Dixon
,
Aug 25, 2023
This statistic presents the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by vertical. During the measured period, influencer-generated content in the beauty category had an average engagement rate of 3.22 percent per branded Instagram post.

Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical

CharacteristicAverage engagement rates per Instagram post
- -
- -
- -
- -
- -
- -
- -
Showing entries 1 to 7 (7 entries in total)
Statistic: Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2018

Region

Worldwide

Survey time period

2017

Special properties

35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Instagram "

Other statistics that may interest you Instagram

Overview

4

Benchmark

5

Users

8

Content reach

8

Influencers

5

Advertising & marketing

6

Further related statistics

4

Further Content: You might find this interesting as well

Statistics

Topics

Instagram in SpainInstagramInstagram advertising and marketingInstagram in EuropeSocial media usage in Spain
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.