This statistic presents average Instagram user engagement with branded influencer-generated content from January to December 2017. As of the last measured month, the average Instagram user engagement with branded content amounted to 3.46 percent.
Average Instagram user engagement rate with brand influencer-generated posts from January to December 2017
Characteristic
Average engagement rate
Dec '17
3.46%
Nov '17
3.25%
Oct '17
3.11%
Sep '17
2.9%
Aug '17
3%
Jul '17
2.75%
Jun '17
2.53%
May '17
2.5%
Apr '17
2.42%
Mar '17
2.17%
Feb '17
2.51%
Jan '17
2.57%
0%0.5%1%1.5%2%2.5%3%3.5%4%
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35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary
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Mavrck. (January 3, 2018). Average Instagram user engagement rate with brand influencer-generated posts from January to December 2017 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/862367/instagram-branded-influencer-posts-user-engagement-rate/
Mavrck. "Average Instagram user engagement rate with brand influencer-generated posts from January to December 2017." Chart. January 3, 2018. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/862367/instagram-branded-influencer-posts-user-engagement-rate/
Mavrck. (2018). Average Instagram user engagement rate with brand influencer-generated posts from January to December 2017. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/862367/instagram-branded-influencer-posts-user-engagement-rate/
Mavrck. "Average Instagram User Engagement Rate with Brand Influencer-generated Posts from January to December 2017." Statista, Statista Inc., 3 Jan 2018, https://www.statista.com/statistics/862367/instagram-branded-influencer-posts-user-engagement-rate/
Mavrck, Average Instagram user engagement rate with brand influencer-generated posts from January to December 2017 Statista, https://www.statista.com/statistics/862367/instagram-branded-influencer-posts-user-engagement-rate/ (last visited May 12, 2025)
Average Instagram user engagement rate with brand influencer-generated posts from January to December 2017 [Graph], Mavrck, January 3, 2018. [Online]. Available: https://www.statista.com/statistics/862367/instagram-branded-influencer-posts-user-engagement-rate/
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