This statistic depicts the result of a survey on the marketing channels used by pharmaceutical companies to reach out Medical Specialists in Italy as of 2017. According to data, the channel indicated as the most common by the largest share of Medical Specialists (95.8 percent) was the meeting with medical sales representatives, followed by continued medical education (CME), which was mentioned as marketing tool by 40 percent of the interviewee.
Share of Medical Specialists reached out by pharmaceutical companies in Italy in 2017, by marketing channel
*The general questionnaire was addressed to 4,000 thousand individuals, among which 27.2 percent were General Practitioners, 63.7 percent were Medical Specialists and 9.1 percent were local Pharmacists. This specific statistic reports only the answers given by Medical Specialists. Multiple answers were possible.
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IQVIA. (March 30, 2018). Share of Medical Specialists reached out by pharmaceutical companies in Italy in 2017, by marketing channel [Graph]. In Statista. Retrieved May 06, 2025, from https://www.statista.com/statistics/863372/pharmaceutical-marketing-channels-according-to-medical-specialists-in-italy/
IQVIA. "Share of Medical Specialists reached out by pharmaceutical companies in Italy in 2017, by marketing channel." Chart. March 30, 2018. Statista. Accessed May 06, 2025. https://www.statista.com/statistics/863372/pharmaceutical-marketing-channels-according-to-medical-specialists-in-italy/
IQVIA. (2018). Share of Medical Specialists reached out by pharmaceutical companies in Italy in 2017, by marketing channel. Statista. Statista Inc.. Accessed: May 06, 2025. https://www.statista.com/statistics/863372/pharmaceutical-marketing-channels-according-to-medical-specialists-in-italy/
IQVIA. "Share of Medical Specialists Reached out by Pharmaceutical Companies in Italy in 2017, by Marketing Channel." Statista, Statista Inc., 30 Mar 2018, https://www.statista.com/statistics/863372/pharmaceutical-marketing-channels-according-to-medical-specialists-in-italy/
IQVIA, Share of Medical Specialists reached out by pharmaceutical companies in Italy in 2017, by marketing channel Statista, https://www.statista.com/statistics/863372/pharmaceutical-marketing-channels-according-to-medical-specialists-in-italy/ (last visited May 06, 2025)
Share of Medical Specialists reached out by pharmaceutical companies in Italy in 2017, by marketing channel [Graph], IQVIA, March 30, 2018. [Online]. Available: https://www.statista.com/statistics/863372/pharmaceutical-marketing-channels-according-to-medical-specialists-in-italy/
