This statistic represents the share of individuals across India purchasing denims from multi brand stores as of *********, by age. During the survey period, approximately **** percent of the ***** year olds across the country agreed to purchasing denims from multi brand stores, while approximately **** percent of the ***** year olds across the country agreed to purchasing denims from multi brand stores during the same time period.
Respondents from 16 state capitals and major town in India
Supplementary notes
Target respondents were both male and female from age groups 18-21 years and 22-25 years, belonging to households with durable ownership of CTV, refrigerator and at least two of the following products: car, two wheeler, home computer/laptop, air conditioner and washing machine. Respondents were either currently students of undergraduate or above or employed with education graduate or above. Additionally, respondents were regular users of internet on the smart phone and members of a social networking site.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Hindustan Times. (October 18, 2017). Share of individuals purchasing denims from multi brand stores across India in 2017, by age [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/864432/india-share-of-individuals-purchasing-denims-from-multi-brand-stores-by-age/
Hindustan Times. "Share of individuals purchasing denims from multi brand stores across India in 2017, by age." Chart. October 18, 2017. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/864432/india-share-of-individuals-purchasing-denims-from-multi-brand-stores-by-age/
Hindustan Times. (2017). Share of individuals purchasing denims from multi brand stores across India in 2017, by age. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/864432/india-share-of-individuals-purchasing-denims-from-multi-brand-stores-by-age/
Hindustan Times. "Share of Individuals Purchasing Denims from Multi Brand Stores across India in 2017, by Age." Statista, Statista Inc., 18 Oct 2017, https://www.statista.com/statistics/864432/india-share-of-individuals-purchasing-denims-from-multi-brand-stores-by-age/
Hindustan Times, Share of individuals purchasing denims from multi brand stores across India in 2017, by age Statista, https://www.statista.com/statistics/864432/india-share-of-individuals-purchasing-denims-from-multi-brand-stores-by-age/ (last visited July 12, 2025)
Share of individuals purchasing denims from multi brand stores across India in 2017, by age [Graph], Hindustan Times, October 18, 2017. [Online]. Available: https://www.statista.com/statistics/864432/india-share-of-individuals-purchasing-denims-from-multi-brand-stores-by-age/
