Digital reading method penetration rate in China 2014-2024

Published by
Lai Lin Thomala,
Apr 24, 2025

In 2024, the penetration rate of digital reading among Chinese consumers reached around 80.6 percent, indicating a continuous upward trend. On average, an individual Chinese reader consumed about 3.52 digital books, as per a survey result as of April 2024.

Digital reading penetration rate in China from 2014 to 2024

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Release date

April 2025

Region

China

Survey time period

2014 to 2024

Special properties

among all age groups

Method of interview

Telephone interviews and online survey

Supplementary notes

The survey covered over 170 cities and towns in China, collected both from urban and rural areas.

The 2024 survey was conducted among about 573,500 respondents, 22 percent of which aged below 18 years. 76 percent of respondents lived in urban regions and 24 percent were from rural areas.

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