In 2021, the retail sales value of better-for-you products in Japan amounted to around four billion U.S. dollars. The market sized decreased steadily in recent years, but was forecast to reverse the trend in the upcoming year. BFY products include food and beverages that promote the reduced amount of certain ingredients considered less healthy such as sugar, salt, and fat.
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Retail sales value of the better-for-you (BFY) products market in Japan from 2016 to 2021 with forecasts until 2026
(in billion U.S. dollars)
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Retail sales value of the better-for-you (BFY) products market in Japan from 2016 to 2021 with forecasts until 2026
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*Forecast. 1 U.S. dollar equals 132.83 Japanese yen or 0.92 euros as of April 2023. Values have been rounded.
Adapted from Statistics Canada, agriculture.canada.ca, 2016 to 2021. This does not constitute an endorsement by Statistics Canada of this product.
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Agriculture and Agri-Food Canada. (April 5, 2023). Retail sales value of the better-for-you (BFY) products market in Japan from 2016 to 2021 with forecasts until 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 04, 2025, from https://www.statista.com/statistics/865681/japan-better-for-you-products-market-sales-value/
Agriculture and Agri-Food Canada. "Retail sales value of the better-for-you (BFY) products market in Japan from 2016 to 2021 with forecasts until 2026 (in billion U.S. dollars)." Chart. April 5, 2023. Statista. Accessed July 04, 2025. https://www.statista.com/statistics/865681/japan-better-for-you-products-market-sales-value/
Agriculture and Agri-Food Canada. (2023). Retail sales value of the better-for-you (BFY) products market in Japan from 2016 to 2021 with forecasts until 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 04, 2025. https://www.statista.com/statistics/865681/japan-better-for-you-products-market-sales-value/
Agriculture and Agri-Food Canada. "Retail Sales Value of The Better-for-you (Bfy) Products Market in Japan from 2016 to 2021 with Forecasts until 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/865681/japan-better-for-you-products-market-sales-value/
Agriculture and Agri-Food Canada, Retail sales value of the better-for-you (BFY) products market in Japan from 2016 to 2021 with forecasts until 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/865681/japan-better-for-you-products-market-sales-value/ (last visited July 04, 2025)
Retail sales value of the better-for-you (BFY) products market in Japan from 2016 to 2021 with forecasts until 2026 (in billion U.S. dollars) [Graph], Agriculture and Agri-Food Canada, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/865681/japan-better-for-you-products-market-sales-value/
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