This statistic presents the market shares of hotel booking distribution channels in Germany in 2021. Online booking agencies (such as Booking.com and Expedia) represented 32.8 percent of overnight bookings in Germany that year. However, collectively (whether via email, phone, in person or through the hotels own website), direct bookings represented over half of hotel bookings made in Germany in 2021.
Market share of hotel overnight booking distribution channels in Germany in 2021
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Market share of hotel overnight booking distribution channels in Germany in 2021
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
HOTREC. (June 14, 2022). Market share of hotel overnight booking distribution channels in Germany in 2021 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/865829/germany-hotel-booking-distribution-channels/
HOTREC. "Market share of hotel overnight booking distribution channels in Germany in 2021." Chart. June 14, 2022. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/865829/germany-hotel-booking-distribution-channels/
HOTREC. (2022). Market share of hotel overnight booking distribution channels in Germany in 2021. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/865829/germany-hotel-booking-distribution-channels/
HOTREC. "Market Share of Hotel Overnight Booking Distribution Channels in Germany in 2021." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/865829/germany-hotel-booking-distribution-channels/
HOTREC, Market share of hotel overnight booking distribution channels in Germany in 2021 Statista, https://www.statista.com/statistics/865829/germany-hotel-booking-distribution-channels/ (last visited May 12, 2025)
Market share of hotel overnight booking distribution channels in Germany in 2021 [Graph], HOTREC, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/865829/germany-hotel-booking-distribution-channels/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.