Reach of selected SVOD platforms in Latin America 2024

Published by
A. Guttmann,
Mar 24, 2025

Netflix is an undeniable SVOD market leader in Latin America on many fronts. In early 2024, the platform had a subscriber penetration rate of 33 percent. Its closest competitor. Disney+, had reached 15 percent of subscribers in the region.

Penetration rate of selected subscription video-on-demand platforms in Latin America in 1st quarter 2024

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Release date

September 2021

Region

Central and South America

Survey time period

September 2021

Special properties

forecast

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Overview

5

Companies

5

Content and consumer behavior

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Spotlight: Brazil and Mexico

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Topics

Subscription video-on-demand in Latin AmericaNetflix in Latin AmericaAdvertising in Latin AmericaInternet usage in Latin AmericaPay TV in Latin America
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