Ranking of the strongest Indonesian brands 2023

Published by Hanadian Nurhayati-Wolff, Nov 22, 2023
In 2023, the strongest Indonesian brands was Bank Central Asia (BCA), reaching a brand strength index of 92.9 points out of 100 points. It is followed by Bank BRI and Pertamina with 85.3 and 83.9 points out of 100 points respectively.

Ranking of the strongest Indonesian brands in 2023, by brand strength index*

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Source

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Release date

June 2023

Region

Indonesia

Survey time period

2023

Supplementary notes

* According to the source, the brand strength index (BSI) ranks the most valuable Indonesian brands with a score out of 100 according to their marketing investment, stakeholder equity and the impact of their business performance.

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