This statistic presents the share of internet users in the United States who feel comfortable about companies being able to purchase their personal data for online advertising purposes as of May 2018. According to the survey,
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percent of respondents stated that they were very uncomfortable in knowing that companies are able to purchase their personal data, while only
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percent reported that they were very comfortable with this.
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How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?
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Question: How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?
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Morning Consult. (May 31, 2018). How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes? [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/873789/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
Morning Consult. "How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?." Chart. May 31, 2018. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/873789/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
Morning Consult. (2018). How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/873789/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
Morning Consult. "How Comfortable Are You with Companies Being Able to Purchase Data Related to You, Such as An Email Address, for Online Advertising Purposes?." Statista, Statista Inc., 31 May 2018, https://www.statista.com/statistics/873789/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
Morning Consult, How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes? Statista, https://www.statista.com/statistics/873789/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/ (last visited July 12, 2025)
How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes? [Graph], Morning Consult, May 31, 2018. [Online]. Available: https://www.statista.com/statistics/873789/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
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