During an April 2024 survey, 43 percent of responding men and 29 percent of responding women from the United Kingdom stated they used a pop-up/ad-blocker software. The average for adults aged 16 or older amounted to 36 percent.
Share of adults who used pop-up or ad blocking software in the United Kingdom (UK) as of April 2024, by gender
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Share of adults who used pop-up or ad blocking software in the United Kingdom (UK) as of April 2024, by gender [Graph]. In Statista. Retrieved June 04, 2025, from https://www.statista.com/statistics/875617/ad-blocker-users-in-the-united-kingdom-by-gender/
Department for Digital, Culture, Media and Sport (UK). "Share of adults who used pop-up or ad blocking software in the United Kingdom (UK) as of April 2024, by gender." Chart. December 2, 2024. Statista. Accessed June 04, 2025. https://www.statista.com/statistics/875617/ad-blocker-users-in-the-united-kingdom-by-gender/
Department for Digital, Culture, Media and Sport (UK). (2024). Share of adults who used pop-up or ad blocking software in the United Kingdom (UK) as of April 2024, by gender. Statista. Statista Inc.. Accessed: June 04, 2025. https://www.statista.com/statistics/875617/ad-blocker-users-in-the-united-kingdom-by-gender/
Department for Digital, Culture, Media and Sport (UK). "Share of Adults Who Used Pop-up or Ad Blocking Software in The United Kingdom (Uk) as of April 2024, by Gender." Statista, Statista Inc., 2 Dec 2024, https://www.statista.com/statistics/875617/ad-blocker-users-in-the-united-kingdom-by-gender/
Department for Digital, Culture, Media and Sport (UK), Share of adults who used pop-up or ad blocking software in the United Kingdom (UK) as of April 2024, by gender Statista, https://www.statista.com/statistics/875617/ad-blocker-users-in-the-united-kingdom-by-gender/ (last visited June 04, 2025)
Share of adults who used pop-up or ad blocking software in the United Kingdom (UK) as of April 2024, by gender [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: https://www.statista.com/statistics/875617/ad-blocker-users-in-the-united-kingdom-by-gender/