U.S. market research spend by research design 2023

Published by
Raphael Bohne,
Apr 3, 2025

In 2023, the research design with the highest share of market research spend in the United States was panel research with 40 percent of the total share. Second in the list was ad hoc research, with 30 percent of the share.

Distribution of market research spend in the United States in 2023, by research design

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Release date

December 2024

Region

United States

Survey time period

2023

Supplementary notes

Figures may not sum up due to rounding.

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