According to a survey conducted in September 2024, a total 24 percent of online shoppers surveyed in 37 countries made their most recent cross-border purchase via Amazon. Temu came in second, as 21 percent of e-commerce users placed their latest order from abroad there.
Online retailers from which global shoppers made their most recent cross-border purchase in 2024
online shoppers who bought goods online at least once in the last three months and made a cross-border online purchase in the last year
Method of interview
Online Access Panel
Supplementary notes
Australia, Austria, Belgium, Canada, China, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Ireland, Italy, Japan, Lithuania, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, the UK, and the United States.
Sample size between 100 to 1,000 respondents per country.
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IPC. (January 17, 2025). Online retailers from which global shoppers made their most recent cross-border purchase in 2024 [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
IPC. "Online retailers from which global shoppers made their most recent cross-border purchase in 2024." Chart. January 17, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
IPC. (2025). Online retailers from which global shoppers made their most recent cross-border purchase in 2024. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
IPC. "Online Retailers from Which Global Shoppers Made Their Most Recent Cross-border Purchase in 2024." Statista, Statista Inc., 17 Jan 2025, https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
IPC, Online retailers from which global shoppers made their most recent cross-border purchase in 2024 Statista, https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/ (last visited June 05, 2025)
Online retailers from which global shoppers made their most recent cross-border purchase in 2024 [Graph], IPC, January 17, 2025. [Online]. Available: https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
