This statistic shows the top priorities for organizations to improve as identified by customers in the United Kingdom as of July 2024. Out of all customer respondents, about ** percent reported they wanted organizations to have more friendly or helpful staff. The leading priority among customers was having an easier way to contact the right person to help them.
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Institute of Customer Service. (July 8, 2024). Leading business improvements needed for customer satisfaction according to customers in the United Kingdom (UK) as of July 2024 [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/879034/business-improvements-customer-survey-united-kingdom-uk/
Institute of Customer Service. "Leading business improvements needed for customer satisfaction according to customers in the United Kingdom (UK) as of July 2024." Chart. July 8, 2024. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/879034/business-improvements-customer-survey-united-kingdom-uk/
Institute of Customer Service. (2024). Leading business improvements needed for customer satisfaction according to customers in the United Kingdom (UK) as of July 2024. Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/879034/business-improvements-customer-survey-united-kingdom-uk/
Institute of Customer Service. "Leading Business Improvements Needed for Customer Satisfaction According to Customers in The United Kingdom (Uk) as of July 2024." Statista, Statista Inc., 8 Jul 2024, https://www.statista.com/statistics/879034/business-improvements-customer-survey-united-kingdom-uk/
Institute of Customer Service, Leading business improvements needed for customer satisfaction according to customers in the United Kingdom (UK) as of July 2024 Statista, https://www.statista.com/statistics/879034/business-improvements-customer-survey-united-kingdom-uk/ (last visited July 20, 2025)
Leading business improvements needed for customer satisfaction according to customers in the United Kingdom (UK) as of July 2024 [Graph], Institute of Customer Service, July 8, 2024. [Online]. Available: https://www.statista.com/statistics/879034/business-improvements-customer-survey-united-kingdom-uk/
