This statistics shows the top drivers of increased investment in real-time customer analytics in the United States as of MArch 2018. According to the source, 69 percent of respondents stated that they believed that the ability to scale customer-centered decisions and actions across function in the business was one of the top three drivers of increased investment.
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Top drivers of increased investment in real-time customer analytics in the U.S. in 2018*
*This heading was phrased by the source as follows: "percentage of respondents indicating that these are among the top three drivers of increased investment in real-time customer analytics."
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Forbes. (July 8, 2018). Top drivers of increased investment in real-time customer analytics in the U.S. in 2018* [Graph]. In Statista. Retrieved June 13, 2025, from https://www.statista.com/statistics/880519/real-time-customer-analytics-investment-drivers/
Forbes. "Top drivers of increased investment in real-time customer analytics in the U.S. in 2018*." Chart. July 8, 2018. Statista. Accessed June 13, 2025. https://www.statista.com/statistics/880519/real-time-customer-analytics-investment-drivers/
Forbes. (2018). Top drivers of increased investment in real-time customer analytics in the U.S. in 2018*. Statista. Statista Inc.. Accessed: June 13, 2025. https://www.statista.com/statistics/880519/real-time-customer-analytics-investment-drivers/
Forbes. "Top Drivers of Increased Investment in Real-time Customer Analytics in The U.S. in 2018*." Statista, Statista Inc., 8 Jul 2018, https://www.statista.com/statistics/880519/real-time-customer-analytics-investment-drivers/
Forbes, Top drivers of increased investment in real-time customer analytics in the U.S. in 2018* Statista, https://www.statista.com/statistics/880519/real-time-customer-analytics-investment-drivers/ (last visited June 13, 2025)
Top drivers of increased investment in real-time customer analytics in the U.S. in 2018* [Graph], Forbes, July 8, 2018. [Online]. Available: https://www.statista.com/statistics/880519/real-time-customer-analytics-investment-drivers/
