In the United Kingdom, comparethermarket.com was the leading insurance website in terms of share of voice, with approximately **** percent. The websites gocompare.com and aviva.co.uk followed with **** and **** percent, respectively.
Insurance sector includes; business, health and life, home, auto, car and travel insurance.
*Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. The top 20 players in the chart have the highest share of voice across 16,456 search terms.
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Pi Datametrics. (May 8, 2025). Leading insurance comparison websites in the United Kingdom (UK) in the 1st quarter 2025, by share of voice [Graph]. In Statista. Retrieved June 09, 2025, from https://www.statista.com/statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/
Pi Datametrics. "Leading insurance comparison websites in the United Kingdom (UK) in the 1st quarter 2025, by share of voice." Chart. May 8, 2025. Statista. Accessed June 09, 2025. https://www.statista.com/statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/
Pi Datametrics. (2025). Leading insurance comparison websites in the United Kingdom (UK) in the 1st quarter 2025, by share of voice. Statista. Statista Inc.. Accessed: June 09, 2025. https://www.statista.com/statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/
Pi Datametrics. "Leading Insurance Comparison Websites in The United Kingdom (Uk) in The 1st Quarter 2025, by Share of Voice." Statista, Statista Inc., 8 May 2025, https://www.statista.com/statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/
Pi Datametrics, Leading insurance comparison websites in the United Kingdom (UK) in the 1st quarter 2025, by share of voice Statista, https://www.statista.com/statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/ (last visited June 09, 2025)
Leading insurance comparison websites in the United Kingdom (UK) in the 1st quarter 2025, by share of voice [Graph], Pi Datametrics, May 8, 2025. [Online]. Available: https://www.statista.com/statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/