Leading fashion websites in the UK 2025, by share of voice

Published by Daniela Coppola, May 8, 2025

Among the leading fashion websites in the United Kingdom,next.co.uk had the highest share of voice, at 6.39 percent. asos.com followed it in the ranking, with lower search visibility on Google UK. Its voice share amounted to 4.9 percent.

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Leading fashion websites in the United Kingdom (UK) in the 1st quarter 2025, by share of voice

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Release date

May 2025

Region

United Kingdom

Survey time period

Q1 2025

Supplementary notes

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. SoV was determined by analyzing 14,030 of the most commercially valuable, category-specific search terms across 40,409 sites through Google UK,

Fashion sector includes: accessories, kidswear, womenswear, menswear, and non-gender specific clothing.

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Statistics on " ASOS "

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Overview - Worldwide

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Overview - United Kingdom

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Online traffic

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Competitors

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Topics

Fashion e-commerce in the United KingdomE-commerce in the United Kingdom (UK)Fashion e-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce worldwide
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