According to October 2023 company data from Sega Sammy, Sonic the Hedgehog was the company's most popular video game franchise with over 1.66 billion unit sales and F2P downloads. Other popular titles include the Total War franchise with over 43.4 million unit sales or downloads, the Puyo Puyo series (39 million downloads / sales), as well as the Ryu ga Gozoku (Like a Dragon, formerly known as Yakuza) franchise.
All time unit sales of Sega Sammy video game franchises worldwide as of October 2023
(in millions)
Title (release date)
Unit sales in millions
In-house intellectual property
-
Sonic the Hedgehog (1991)
1,660
Puyo Puyo (1991)
39
Virtua Fighter series (1993)
18.8
Sakura Wars (1996)
5.8
Like a Dragon (Ryu ga Gotoku) (2005)
21.3
Aladdin (1989)¹
0.58
Beast King (2001)¹
0.51
Phantasy Star (1987)²
10
Chain Chronicle (2013)
26
Acquired intellectual property
-
Shin Megami Tensei (1992)
19.2
Persona (1996)
17.7
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Sega Sammy. (November 1, 2023). All time unit sales of Sega Sammy video game franchises worldwide as of October 2023 (in millions) [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/891491/sega-video-game-unit-sales/
Sega Sammy. "All time unit sales of Sega Sammy video game franchises worldwide as of October 2023 (in millions)." Chart. November 1, 2023. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/891491/sega-video-game-unit-sales/
Sega Sammy. (2023). All time unit sales of Sega Sammy video game franchises worldwide as of October 2023 (in millions). Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/891491/sega-video-game-unit-sales/
Sega Sammy. "All Time Unit Sales of Sega Sammy Video Game Franchises Worldwide as of October 2023 (in Millions)." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/891491/sega-video-game-unit-sales/
Sega Sammy, All time unit sales of Sega Sammy video game franchises worldwide as of October 2023 (in millions) Statista, https://www.statista.com/statistics/891491/sega-video-game-unit-sales/ (last visited May 05, 2025)
All time unit sales of Sega Sammy video game franchises worldwide as of October 2023 (in millions) [Graph], Sega Sammy, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/891491/sega-video-game-unit-sales/
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