Most chosen homecare brands in the United Kingdom (UK) 2023, by consumer reach points

Published by
D. Petruzzi,
Jun 25, 2025

This statistic presents the leading twenty homecare brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in the United Kingdom (UK) in 2023. That year, Fairy was the leading brand for home care in the UK, with *** million consumer reach points. Lenor and Andrex ranked in second and third place, with ** and ** million consumer reach points, respectively.

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Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2023 (in millions)

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Release date

2024

Region

United Kingdom

Survey time period

2023

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.

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