Distribution of retail ad expenditure in India 2024, by channel

Published by
Tanushree Basuroy,
May 7, 2025

In 2024, India's retail sector spent over half its advertising budget on print ads, followed by digital at 23 percent. Over the years, digital media has gained impetus within retail advertising, surpassing television. However, print remain the leading channel for the industry.

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Distribution of advertising expenditure in the retail industry across India in 2024, by channel

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Release date

February 2025

Region

India

Survey time period

2024

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Retail advertising and marketing in IndiaDigital retail media advertising worldwideDigital advertising in IndiaDigital marketing in IndiaE-commerce in India
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