Share of digital ad spends India 2024, by format

Published by
Tanushree Basuroy,
Apr 9, 2025

In 2024, the largest chunk of digital advertising expenditure in India was spent on social media, with a share of 29 percent. The online video format closely followed this at 28 percent. The digital ad spending shares of other formats remained consistent.

Distribution of digital advertising expenditure across India in 2024, by format

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Release date

February 2025

Region

India

Survey time period

2024

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Statistics on " Digital advertising in India "

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Other statistics that may interest you Digital advertising in India

Overview

5

Emerging advertising platforms

7

Expenditure by channel

4

Expenditure by format

4

Influencer advertising

5

Social media advertising

4

Further related statistics

16

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Statistics

Topics

Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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