In 2024, the e-commerce industry across India spent 39 percent of its digital advertising budget on paid search ads. Meanwhile, social media overtook online video as the format with the second-highest share of ad spend. The e-commerce sector retained its position as the second-largest contributor to the digital advertising industry that year.
Distribution of digital advertising expenditure in the e-commerce industry across India in 2024, by format
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Slideshare. (February 3, 2025). Distribution of digital advertising expenditure in the e-commerce industry across India in 2024, by format [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
Slideshare. "Distribution of digital advertising expenditure in the e-commerce industry across India in 2024, by format." Chart. February 3, 2025. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
Slideshare. (2025). Distribution of digital advertising expenditure in the e-commerce industry across India in 2024, by format. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
Slideshare. "Distribution of Digital Advertising Expenditure in The E-commerce Industry across India in 2024, by Format." Statista, Statista Inc., 3 Feb 2025, https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
Slideshare, Distribution of digital advertising expenditure in the e-commerce industry across India in 2024, by format Statista, https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/ (last visited May 04, 2025)
Distribution of digital advertising expenditure in the e-commerce industry across India in 2024, by format [Graph], Slideshare, February 3, 2025. [Online]. Available: https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
