U.S. eye cosmetic unit sales by segment 2024

Published by
D. Petruzzi,
Apr 26, 2025

This statistic shows the unit sales of eye cosmetics in the United States in 2024, by segment. In that period of time, about 105 million units of mascara were sold in the United States. Eyeliner followed with approximately 67 million unit sales.

Eye cosmetic unit sales in the United States in 2024, by segment (in million units)

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Release date

2024

Region

United States

Survey time period

52 weeks ended May 19, 2024

Supplementary notes

Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended May 19, 2024. 
Figures were rounded.

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