U.S. eye cosmetics price per unit by segment 2024

Published by
D. Petruzzi,
Jun 26, 2025

The average price per unit of eye cosmetics in the United States in 2024 was the highest for mascara. In that period of time, the average price for one mascara in the U.S. amounted to about **** U.S. dollars.

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Average price per unit of eye cosmetic in the United States in 2024, by segment (in U.S. dollars)

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Release date

2024

Region

United States

Survey time period

52 weeks ended May 19, 2024

Supplementary notes

Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended May 19, 2024.

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