Leading health & beauty brands' household penetration rate in Portugal 2023

Published by Beatriz Luz, Jun 19, 2025

In Portugal, in 2023, Colgate was the health and beauty brand with the highest penetration rate in Portugal, with **** percent of households buying the brand. Nivea and Dove ranked in second and third place, with penetration rates of **** percent and **** percent, respectively.

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Household penetration rate of leading health and beauty brands in Portugal in 2023

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Release date

September 2024

Region

Portugal

Survey time period

2023

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.
Date of release is date of access

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